Pushing
Boundaries

Sustainability proof points are easy to nod along to and just as easy to forget. As a conventional film, the same content would have flattened — passive, predictable, gone by the next hall. So we treated it as theatre: live, present, a little at risk, and therefore worth watching. We owned the whole spine — story, script, storyboard, rehearsal, camera angles, show safety — and led Covestro into an unfamiliar format with enough confidence to fill the stand, show after show.

We picked three Covestro projects and turned each into a short, precise 3D story:

• Zero Hunger — acrylic covers that dry harvested crops like chilies and fruit, cutting post-harvest loss.
• Climate Action — a chlorine process that runs on two volts instead of three: a third less energy, on a process that alone accounts for around one percent of Germany's electricity.
• Decent Work & Economic Growth — an internal start-up prize that carries the SDG mindset inside the company.

Off-the-shelf AR is built for one person with a phone. We needed a shared, staged experience — so we built the collaborative setup ourselves, the kind you normally only find in a broadcast studio, out of an iPad camera and a big screen. Object recognition did the rest: each cube stood for one goal, and when the camera found it, the right animation played live. In its lean form the entire show runs from a single iPad, with one operator handling camera and cues next to the moderator. Broadcast-grade, without the outside-broadcast truck.